Apple

Global Smartphone Production: 2025 Leaders Tie; 2026 Memory Hikes May Cut Output | TrendForce

Global Smartphone Production: 2025 Leaders Tie; 2026 Memory Hikes May Cut Output

Mar 02, 2026 | PDF

Global smartphone production showed moderate growth in 2025, with Samsung and Apple tying for the top spot in market share. However, driven by sharply rising memory prices, overall production volume i...

Sharp to Halt Kameyama K2 Plant Operations in August, Potentially Disrupting the Supply of Apple IT Panels and E-Paper, Says TrendForce | TrendForce

Sharp to Halt Kameyama K2 Plant Operations in August, Potentially Disrupting the Supply of Apple IT Panels and E-Paper, Says TrendForce

Feb 11, 2026 | PDF

Market Flash is a dedicated membership program that provides clients with access to special reports on display-related markets, offering timely insights and exclusive research updates through a secure...

DRAM Cost Spike Reshapes Notebook Brand Resilience in 2026 | TrendForce

DRAM Cost Spike Reshapes Notebook Brand Resilience in 2026

Dec 30, 2025 | PDF

Memory price surge reshapes notebook market with declining 2026 shipments. Brand resilience diverges by supply-chain strength and pricing power. Entry-level segments face severe pressure while premium...

Rising Memory Prices Redefine Notebook Brand Resilience, 2026 Global Shipments Cut Again to a 5.4% YoY Decline | TrendForce

Rising Memory Prices Redefine Notebook Brand Resilience, 2026 Global Shipments Cut Again to a 5.4% YoY Decline

Dec 29, 2025 | PDF

Market Flash is a dedicated membership program that provides clients with access to special reports on display-related markets, offering timely insights and exclusive research updates through a secure...

Smartphone Market Bulletin - Dec. 11, 2025 | TrendForce

Smartphone Market Bulletin - Dec. 11, 2025

Dec 11, 2025 | PDF

In 4Q25, memory price increases for Chinese smartphone OEMs surpassed those for US OEMs, prompting suppliers to implement "catch-up" price hikes for US clients in 1Q26 to balance regional pr...

Smartphone Market Bulletin - Nov. 27, 2025 | TrendForce

Smartphone Market Bulletin - Nov. 27, 2025

Nov 27, 2025 | PDF

Global smartphone shipments in 2025 are expected to see only slight year-on-year growth, with the Chinese market accounting for nearly one quarter of the world’s total. This market also exhibits a hig...

MLCC Market Bulletin - Oct. 13, 2025 | TrendForce

MLCC Market Bulletin - Oct. 13, 2025

Oct 13, 2025 | PDF

US political and economic uncertainty weakens consumption; cautious ODM procurement keeps supply chain tight. Only Apple models and AI servers bring highlights while most market remains conservative.

Smartphone Market Bulletin - Sep. 25, 2025 | TrendForce

Smartphone Market Bulletin - Sep. 25, 2025

Sep 25, 2025 | PDF

Market consolidation in the smartphone industry will persist in the short term, though brand rankings may shift. Apple is set to gain share on strong new model sales, Xiaomi’s in-house chip advances w...

Smartwatch Industry Trends: Apple’s 2025 Strategic Outlook | TrendForce

Smartwatch Industry Trends: Apple’s 2025 Strategic Outlook

Sep 25, 2025 | PDF

In early September 2025, Apple introduced three new Apple Watch models. While the upgrades were relatively incremental, Apple’s broader strategy throughout the year provides valuable insights into the...

iPhone 17 Air: 2025 Product Line Shift & Market Outlook | TrendForce

iPhone 17 Air: 2025 Product Line Shift & Market Outlook

Sep 02, 2025 | PDF

The iPhone 17 lineup officially welcomes a new ultra-thin flagship model. Apart from the base variant, all models in the series feature notable upgrades in design and hardware specifications. Although...

Smartphone Market Bulletin - Aug. 28, 2025 | TrendForce

Smartphone Market Bulletin - Aug. 28, 2025

Aug 28, 2025 | PDF

Amid rising geopolitical awareness, smartphone brands have gradually diversified production to countries like India and Vietnam in recent years; however, China remains the primary manufacturing hub in...

Smartphone Market Bulletin - Aug. 14, 2025 | TrendForce

Smartphone Market Bulletin - Aug. 14, 2025

Aug 14, 2025 | PDF

In 2Q25, global smartphone production reached approximately 300 million units, up 4% quarter-over-quarter and 4.8% year-over-year. In terms of market share, Samsung maintained its leading position, be...

AI ASIC Market Outlook: 2025 Global Industry and Technology Analysis | TrendForce

AI ASIC Market Outlook: 2025 Global Industry and Technology Analysis

Jul 09, 2025 | PDF

The AI ASIC market is rapidly expanding, with TPUs shifting from internal use to external commercialization due to their energy efficiency and customization. Leading cloud and tech firms actively deve...

Quarterly Smartphone Market Status Update - 2Q25 | TrendForce

Quarterly Smartphone Market Status Update - 2Q25

Jun 18, 2025 | PDF

Quarterly Smartphone Market Status Update tracks on global smartphones market trend. Through the discussion of market scale, trend of panel spec, cost and price changes as well as the movement of capa...

Trump’s Tariffs to Impact US Smartphone Market and Prompt Supply Chains to Expedite Corresponding Adjustments | TrendForce

Trump’s Tariffs to Impact US Smartphone Market and Prompt Supply Chains to Expedite Corresponding Adjustments

Apr 15, 2025 | PDF

"TrendForce reports that the introduction of new US tariffs, particularly the 20% ""fentanyl tariff"" on China-made goods, has significantly disrupted the smartphone industry,...

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