Research Reports

Quarterly TV Market Special Report_1Q26

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Last Modified

2026-02-04

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Update Frequency

Aperiodically

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Format

PDF



This report analyzes global TV market trends in 1Q26, with a focus on the strategic implications of the TCL–Sony joint venture. As Japanese brands continue to lose market share, Sony is adopting an asset-light strategy by leveraging TCL’s manufacturing and supply chain strengths to reduce operational risks and enhance competitiveness in high-end products. The partnership is expected to reshape industry supply chain dynamics, affecting panel procurement, ODM structures, and regional market deployment.

Table of Contents

  1. Special Topic--Motivations Behind TCL–Sony New Joint Venture and Its Industry Impact

<Total Pages: 13 >





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