Quarterly Smartphone Market Status Update - 3Q25

Last Modified

2025-09-18

Update Frequency

Quarterly

Format

PDF

Quarterly Smartphone Market Status Update tracks on global smartphones market trend. Through the discussion of market scale, trend of panel spec, cost and price changes as well as the movement of capacity and utilization of smartphones, TrendForce keeps its clients up to date to the smartphone market’s potential development.

Key Highlights

In 2025, the global smartphone market is expected to remain flat, with estimated shipments reaching approximately 1.224 billion units.
There remain multiple factors impacting the smartphone market in 2025. Firstly, tariffs and secondly, the lengthening of the upgrade cycle have caused smartphone shipments to decline year by year from their peak, with the pace of decline stabilizing in recent years and rising only modestly thereafter. This indicates that the smartphone market is gradually approaching saturation and stabilizing.