Research Reports

Overview

Summary
In traditional game development, there’s an inherent trade-off known as the “quality-speed-cost” triangle, where usually only two aspects can be prioritized at one time. For example, focusing on quality and speed often leads to high costs. This provides an opportunity for generative AI to benefit the industry.

Generative AI is capable of creating audio, text, and images, meaning it can accelerate the development of background music (BGM), marketing materials, non-player characters (NPCs), and background images in game production. For instance, tools like Stable Diffussion and DALL-E 2 can generate 2D images based on text prompts and have been applied in various stages of game production.

Table of Contents
1. Generative AI in Game Production: Background and Benefits

2. Strategic Layout of Major Industry Players in Generative AI Game Production
  (1) NVIDIA’s NPC development: Creating lifelike characters for enhanced interaction
  (2) Roblox unveils generative AI creation tools for fostering a player-centric creative ecosystem
  (3) Sony leads the charge in generative AI among top three console makers with a broad range of
  applications

3. Benefits of Generative AI in the VR/AR Industry and the Overall Challenges of Game Production Copyright
  (1) Generative AI tools could significantly improve time efficiency in VR game production
  (2) Valve implements stricter listing reviews, challenges in copyright compliance for material use remain
  unresolved

4. TRI’s View
  (1) Generative AI rapidly creates diverse materials, significantly enhancing the efficiency of game
  production
  (2) Major companies plan successive strategies, focusing on NPC enhancement and player creativity
  (3) VR market hopes to boost momentum with generative AI, but copyright challenges remain to be
  overcome

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