TrendForce provides in-depth insights into the global Mini LED backlight market trends, covering shipment volumes and penetration rates across four major consumer electronics applications: TV, MNT, NB, and VR, along with an analysis of the coopetition with OLED technology. The report offers detailed analysis of Mini LED packaging technologies (COB vs. POB) in terms of market value and demand by backlight application. Additionally, it tracks global Mini LED backlight TV brand shipments and dynamics for 2025-2026, examining the competitive positioning, product lineups, and supply chains of leading players such as Samsung, TCL, Hisense, Xiaomi, and Sony.

Key Highlights

• TV applications remain the primary growth driver for Mini LED backlight shipments, fueled by brands incorporating entry-to-midrange offerings and China's "trade-in" policy.
• Demand for COB packaging technology is driven by TV and NB applications, with long-term deployment highly concentrated in TVs.
• POB packaging technology gains a strong edge in the mid-to-low-end TV market by leveraging its cost advantage, driving short-term demand growth.
• Large-scale reshuffling in TV brand rankings: Samsung reclaims market leadership with cost-effective models, while TCL and Hisense secure the second and third positions using SQD and RGB Mini LED technologies to achieve differentiated competitiveness.

Table of Contents

1. Mini LED Backlight / OLED Product Shipment and Penetration Rate Forecast (by Application)
2. Mini LED Packaging Technologies COB vs. POB- Market Value and Demand by Backlight Application
3. Mini LED Backlight TV Brand Shipments and Dynamics

<Total Pages: 57>