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2013/08/22
In July, global 40W equiv LED lamp Average Selling Prices (ASP) fell slightly by 06% to US$ 155, with price drops most evident in US,according to LEDinside, an LED research division of international research organization TrendForce Global ASP for 60W equiv LED prices downed by 33% to US$ 226, with falls most obvious in Europe
ASP falls for 40W equiv LED lamps most obvious in US
Global 40W equiv LED ASP fell by 06% to US$ 155 in July 2013, with US prices plunging the most by 84%, said LEDinside Some existing products have exited the market, while prices for other products continued to slide, and there have been no new products on the market this month In UK ASP grew by 36% in July, due to price fluctuations of existing products and price increase for certain products In addition, no new products were released in UK that month Furthermore, in Germany ASP fell by 39% in July mainly due to currency appreciation and stabilization or gradual decline of existing product prices
In Japan, 40W equiv LED lamp ASP advanced 42% caused by price fluctuations in existing products and currency depreciation ASP in Korea gained 98% in July caused by unchanged existing product prices and currency depreciation In addition, China maintained 40W equiv LED lamp ASP in July at US$ 102 Existing product prices remained stable and no new products entered the market In Taiwan, product prices increased by 2% in July, and existing product prices were stabilized mostly due to the entry of highly priced new products
Most number of new 60W equiv LED lamps debuts in Taiwan
The ASP for 60W equiv LED lamp in July dipped by 33% to US$ 226 Prices for UK and Germany fell by 141% and 96% respectively in July In UK highly priced existing products exited the market, while for other products a trend of price fluctuations emerged In Germany existing product prices dropped as more new products were released on the market that month In US prices remained unchanged, but prices for certain products soared due to ending promotions Also no new products appeared on the market that month
In Japan, prices fell by 22% in July to US$ 221 Prices for existing products continued to decrease stably, and no new products were launched on the market In Korea currency depreciation caused prices to up 09%, while prices for existing products remained fixed In addition, prices in China remained flat in July, as no new products were released that month In Taiwan, 60W equiv LED lamp ASP increased by 58%, due to stable prices for existing products, and mostly because of higher prices for new products
Lighting manufacturers quickly enter emerging markets as residential lighting market demand warms up
In July, Taiwan saw a surge of new products in the market, top brands including Everlight, Toshiba and Philips all launched new products and lowered prices Everlight released a new 85W standard LED bulb with luminous flux of 827 lumens The price for four of these LED bulbs plus a plug adaptor is about US$ 254 Philips 10W LED bulb has a luminous flux of 800 lumens, and its retail price in Taiwan is lowered to US$ 143 In addition, local Taiwanese companies including Delta Electronics Inc, Tsann Kuen Enterprise Co LTD, China Electric, Tatung Company and ADATA Technology Co have started to enter the LED lamp market with their own light bulbs LEDinside estimates LED bulb shipments grew by 20% in 2013 to about 161 million
LEDinside pointed out, the Japanese LED lamp market, which had the highest demands over the last two years, has saturated Thus, many international and Taiwanese LED lighting manufacturers are actively expanding their presence in emerging markets Manufacturers’ active product release and pricing strategies is quickly stimulating LED residential lighting market developments It is estimated global LED bulb ASP will quickly decline and reach sweet point when price fluctuations caused by the launch of new products stabilize
