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Keyword：Terri Wang，
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2018/01/09
LEDinside, a division of TrendForce, reports that the prices of mainstream LED package products in China's market were generally stable in December 2017 In both high-power and mid-power segments, prices witnessed no obvious fluctuation, but the prices of LED package products are expected to go down in 1Q18
According to LEDinside analyst Terri Wang, the major suppliers in China have successively lowered their prices of LED chips in the past few months, but the prices of LED package products have not been immediately lowered due to the long purchase cycle Although some authorized agents of LED package products have lowered the prices for certain orders, the average price in market has not seen obvious fluctuations in December 2017
As the prices remain stable, suppliers keep upgrading the product performances, and put development focus on segments with higher growth rate such as industrial lighting and outdoor lighting For example, Cree has launched the new extreme density high-power LED, which delivers a lumen density of more than 284 lm/mm2
In addition, Chinese manufacturers have expanded their business to the automotive lighting market through investment and acquisition For instance, CEC-Kaistar has obtained patents of chip and phosphor by acquisition of Bridgelux and Intematix Kaistar also invested in automotive lighting modules and thus completed the vertical integration from LED wafer to automotive lighting modules, entering the automotive OE market
2015/03/12
LED lighting markets in Europe, the US, and Japan have gradually matured, and China is also entering a period of intense competitions over pricing and scale With the formation of the ASEAN Economic Community, LED vendors’ attention on the emerging markets in Southeast Asia has grown over the years According to a recent estimation made by LEDinside, a division of Trendforce, the lighting markets of the six major Southeast Asia countries – Thailand, Singapore, Malaysia, Vietnam, Indonesia, and Philippines – had a combined value of US$45 billion in 2014 Out of that amount, around US$11 billion came from the LED lighting market The growing infrastructure needs within the countries of Southeast Asia are expected to bring great demands for LED lighting as well
LED lighting market grows rapidly and its market penetration rate to exceed 30% by 2015
Terri Wang, an analyst for LEDinside, said that Southeast Asia’s LED lighting market had the fastest pace of growth in 2013 with a year-on-year increase of 63% Though growth lagged during the 2014-2015 period, the rate was kept at 30% and above Also, the market penetration rate of LED lighting in Southeast Asia has risen with each passing year and at an accelerating speed Overall, the market penetration rate of LED lighting in the region is projected to grow from 12% to 32% within 2012-2015
Among the major countries, Singapore’s lighting market demand is highly saturated and its traditional lighting segment is shrinking As a result, Singapore’s lighting market on the whole has seen a scale reduction in the recent years This downward trend is likely to continue in 2015 However, the scale of the LED lighting segment is still growing Besides Singapore, other countries in the region have experienced overall positive growths in their lighting markets during the same period As a general decline set on these markets’ traditional lighting segment, LED lighting has become the main growth driver Indonesia in particular leads in the general lighting’s market size as well as LED lighting’s Based on LEDinside’s estimation, Indonesia’s general lighting market in 2014 would be valued at US$320 million
Bullish Southeast Asia to become the main export destination for Chinese vendors
Southeast Asia has seen strong growths in the LED market in the past few years and the rate of replacement for traditional lighting has also increased Since countries in the region have weak local manufacturing capabilities and rely on imports, the growing demands for LED lighting can also create huge import demands The scale of imports from China will therefore multiply because of China’s advantages in manufacturing capabilities, geographical proximity, and product pricings Wang expects positive policies and rising replacement demands will speed up the growths of Southeast Asia’s LED market penetration rate and LED imports Furthermore, the region will eventually become the major export destination for Chinese LED vendors Hence, vendors should accordingly direct their market development efforts to the area
2014/04/01
Global Average Selling Price (ASP) for 40W equiv and 60W equiv LED bulbs both dipped in February 2014, with falls in US most evident ASP for 40W equiv LED bulbs slid 08% to US $151, while 60W equiv LED bulb ASP dropped 21% to US$ 208
Top manufactures promote new products as smart lighting seen as future trend
Top brands look to improve functions as global LED bulb prices steadily drop, said Terri Wang, Analyst of LEDinside, a research subsidiary of Trendforce Currently in the US market, 90% of branded bulbs are dimmable and 70% are omnidirectional Most new products released in the European market as of late have also been bulbs with omnidirectional capabilities Besides, manufacturers have been focusing on the introduction of smart control systems this year Philips Hue bulb is already on the consumer market in China Not to be outdone, Samsung has recently announced the launch of a new LED smart bulb, which uses Bluetooth technology to allow users to connect and control it directly from a smart phone or tablet
Increase in price/performance ratio of first tier brand products spurred various regional markets to increase standards and speed up integration, said Wang And smart lighting has become the future development area for lighting products However, the smart bulb market still faces hurdles in price and consumer acceptance which prevent it from becoming popular Therefore, first tier manufacturers are focusing on how to solve the issue of balancing function and price
US 40W equiv LED bulb ASP plummeted, while global 60W equiv LED bulb ASP steadily declined
Most evident 40W equiv price drops were seen in the US region in February where ASP fell 11%, according to observations by LEDinside Pre-existing product prices steadily decreased while new products were released at low prices Walmart’s in-house brand Great Value’s 7W omnidirectional bulb for example had a luminous flux of 470lm and ASP of US$ 848 Cree’s 6W 450lm dimmable bulb price also dropped to US $749 in February Some of Philips products saw a dip in price as well
ASP declined 19% for 40W equiv bulbs in China in February Pre-existing products prices dropped For instance, Samsung’s 69W 490lm bulb price declined from US$ 195 to US$ 125 this month Besides, the product is provided with a three year warranty
Global 60W equiv LED bulb ASP steadily decreased in several regions, but rose slightly by 26 percent in the US region Pre-existing product prices however either remained steady or dipped slightly The price growth was mainly due to high price products returning to the market causing ASP to increase Lighting Science for example stopped sales of 135W bulb with 800lm luminous flux The product made a comeback to the market in February with price at US $206
2014/02/26
Affected by the global economic downturn, there has been rising number of city bankruptcies In turn, city management are increasingly valuing sustainable development Outdoor lighting construction and maintenance costs have gradually increased over the years in city public lighting expenditures City managers are creating suitable living environment that uses low investment and maintenance costs and can be met on a limited budget
As LED streetlight solutions mature, city governments have proven from early pilot projects that LED luminaires are energy efficient, environmental friendly and have long lifetime LED streetlight prices have also dropped to prices close to conventional luminaires From manufacturers’ exponential shipment growth statistics, and concentrated release of city government bid contracts, LEDinside believes LED outdoor lighting has moved from the development phase to a mature market In the next few years LED outdoor lighting shipment volume and market size growth will soar on a YoY basis
North American Market
By the end of 2013, more than 600 US cities have planned to install LED streetlights For instance, there will be 142,000 LED streetlights installed in Los Angeles, 41,000 in Seattle, 40,000 in Las Vegas, and 32,000 in Boston New York is also planning to replace 250,000 streetlights with LEDs by 2017, which is to be followed by the replacement of decorative lights in urban commercial areas In addition, most areas in Canada are also actively implementing LED streetlight installation programs or incentives
The North American outdoor lighting market is maturing as more manufacturers enter the market Manufacturers’ competitive strategies mainly include providing high cost performance products, paying more attention to environmental factors, and satisfying professionally high-end demands For example, Cree launched 100W LED streetlight priced at US$ 99 to meet low-budget council’s installation demands In addition, consumer demands are switching from halogen and incandescent lamps to LED lights that are more energy-saving and have long-lifetimes Top manufacturers such as Osram and GE have started to reduce their traditional lighting business and focus more on LED products and solutions
European Market
The European street light market has always been a business-to-government (B2G) oligopoly market with few products and fairly stable supply chains Typically, local brands or manufacturers are dominant in the market with good government relations and considerable scale European consumers are less sensitive to LED street light prices than consumers from other regions, but have high quality demands
Japanese Market
The Japanese government 2014 budget of 9588 trillion Japanese yen (US $920 billion) announced on Dec 22, 2013 set a new record high The budget is mainly for increasing financial support for social welfare, national defense, and public buildings To reach their target of halving the current financial deficient of around 50 trillion Japanese yen, the Japanese government increased taxes and cut back on bond issuance The government’s more long term goals incorporates lighting projects and infrastructures related to the 2020 Olympics Some related construction has already kicked off The government plans to introduce LED lighting and OLED lighting into these projects in order to attract international attention
Chinese Market
There has been high consistency in Chinese new streetlight installation volume and government fiscal expansion cycle In 2009, Chinese government proposed a RMB 4 trillion economic stimulus plan As a result, the annual number of newly installed street lights reached 184 million units (YOY +1217%) Since 2012, China has tightened monetary spending and strictly managed public expenditure budgets New street light installations in Chinese cities are forecasted to decline The future growth momentum will mainly come from LED street lights replacement demands, especially the outdoor street light project supported by EMC business models
Emerging Market
LED outdoor lighting installation and related policies are increasingly receiving attention in different emerging markets including India, Russia, Southeast Asia Region (Vietnam, Indonesia, Malaysia and Thailand), Latin America( Brazil, Mexico, Argentina and Columbia), and Australia Russia has started phasing out 25W and above incandescent bulbss in 2014, while Malaysia has also implemented measures to phase out or ban incandescent bulbs and traditional lighting in all buildings by 2014 LED penetration rates are projected to increase significantly in Thailand and India in 2015, according to LEDinside In addition, major cities in Australia, Argentina, Colombia and India have begun LED streetlight installations
In general, North America, China, and Europe still have the highest demand for outdoor lighting However, due to slashed budgets and high market penetration rates, growth rates have eased The Latin America market has been developed much later, while in Brazil the 2016 Olympics and 2014 World Cup will lead to soaring outdoor lighting market growth
2014/02/24
Global 40W equiv LED bulb ASP rose slightly by 05 percent to US $153 (NT $4637), with price rise most evident in Japan, according to LEDinside, a division of research organization Trendforce’s, latest LED bulb retail findings for Jan 2014 Conversely, global 60W equiv LED bulb ASP dipped 09 percent to US $212
ASP for 40W equiv and 60W equiv LED bulbs dropped compared to last year, by 21 percent and 28 percent respectively, according to data by LEDinside The decreasing LED bulb price trend is anticipated to continue in 2014
Price rise most evident in Japan while China 60W bulb prices drop
Rise in bulb price was most evident in Japan for January, largely due to surge in prices for select items before the New Year, with 40W equiv LED bulbs ASP rising around 51 percent and 136 percent for 60W equiv LED bulbs Panasonic 69W bulbs rose from US $55 to US $9 in December and Sharp’s omni-directional 104W bulbs increased substantially from US $21 to US $41 Japan introduced more new products during Jan 2014 Mitsubishi Electric launched their 40W and 68W equiv LED bulbs with luminous flux of 485 lm and 500 lm respectively, with a light angle up to 220 degrees Toshiba’s new 66W bulb has a luminous flux of 485 lm
In China bulb prices declined 162 percent for 60W equiv LED bulbs in January, affected by large drop in price for sales promotion Samsung 108W bulbs with a luminous flux of 810 lm decreased 50 percent in price from US $30 to US $15
LEDinside observed that bulb price in South Korea is stabilizing with few price fluctuations This is mainly because of control measures implemented by the Korean government to protect small businesses As a result,Korean LED lighting manufacturers are smaller and lack channel and cost advantages that have made it more difficult to rapidly reduce prices
Channel and brand establishment is key to future market competition
Although rise and fall in bulb prices varied across regions, with some seeing pricerises due to new products introduced on the market and New Year price adjustments However, in general a clear LED bulb price decrease trend will be observed this year, said LEDinside Global LED bulb ASP has dropped 20 percent from last year, leading to a rise in consumer acceptance It has become increasingly difficult to create huge differences at this stage of the pricing competition so channel development and brand expansion will be the key in future market competition
