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Keyword：Terri Wang，
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2019/09/26
According to the latest LEDinside Gold Member Report from TrendForce, the global lighting LED package market value is expected to continue to decline due to the global economic recession and the decrease in the unit price of the lighting LED package products The market value will reach US$63 billion in 2023 The CAGR stands at -3% throughout the forecast period, 2018-2023
“Due to the large-scale popularization of MOCVD equipment made in China and the subsidies from local governments in China, the new capacity continues to be invested in LED chips in China, turning the prices of LED chips into a vicious competition The LED lighting chip market, in particular, is almost impossible to make a profit for the manufacturers” says Terri Wang, TrendForce Analyst
Additionally, regarding the macro-economic environment, the negotiations of the US-China trade war is not going as smoothly as expected, with the 25% tariff becoming a fait accompli LED bulbs are also on the tariff list, which may cause a decline in the volume of Chinese lighting products exported to the US The most affected parties are lighting exporters and OEMs of some multinational lighting companies that rely on the US market Although some orders have been shifted to Southeast Asia such as Vietnam and Thailand, their industry chain is not complete, and the overall production costs are higher than in China Hence, it is difficult for them to integrate the production capacity from China into its local industrial chain in the short-term Thus, the increase of luminaire and lighting product importing costs in the US market has led to a decline in market demand growth Because the US market is the world’s biggest demand market for lighting products, the overall strength for lighting industry growth has been affected directly
Packaging manufacturers strive to reduce costs as high-voltage LED solutions is popularized
The average price of lighting LED package products keeps on falling in the Q3 of 2019 while suffering the onslaught of the stagnation of the upstream market and a lackluster demand of the end products The extent of the decline is about 1%-6% The mid-power 2835 product prices dropped by 6% and 5% for 02W and 05W products, respectively, which shows a more visible decline
TrendForce has also observed that the manufacturer brands of lighting products continue to streamline costs, which makes the package manufacturers’ need to reduce the cost of the materials even more pressing As a result, high-voltage LED solutions that reduce drive power costs are increasingly accessible Their applications are also expanding Nowadays the high-voltage LED solution mainly adopts 9V (100mA) ~ 18V (50mA) to reduce the cost of the capacitor components in the power supply by reducing the current Meanwhile, the rise of this technical solution has replaced the market position of the original medium and low power LEDs It is expected that the LED usage volume in lighting products will be reduced
2019/08/26
According to the newest 2019 Global Automotive LED Market Report- Passenger Car and Box Truck report by LEDinside, a division of TrendForce, the global automotive market has been showing declines since 2018 amid global trade frictions and economic recessions, but the penetration rates of LEDs in various major automotive lighting products continued to rise Furthermore, new energy cars have a greater demand for LEDs than traditional cars do while boasting a faster growth in shipments This will cause the volume of and revenue for automotive LED products to maintain modest growth in future years, with global automotive LED revenue forecast to arrive at US$317 billion in 2019 and to register a CAGR of 7% during the forecast period 2018-2023
Automotive LED Revenue Declining for European and American Suppliers, with Asian Suppliers Performing Brilliantly
“Looking at the automotive LED revenue rankings for major LED package suppliers worldwide, we see OSRAM Opto Semiconductors, Nichia and Lumileds still taking the top three in 2018,” says TrendForce Analyst Terri Wang “However, we may find that amid declining car markets in both China and the US, OSRAM, Lumileds and other suppliers registered flat growth or small declines in revenue from automotive LED products, 2018 Japan's vehicle market gave a rather brilliant performance in 2018, allowing Japanese LED suppliers to post continual revenue growth Seoul Semiconductors stood out among Korean suppliers by eagerly meeting the demands of customers for high power and reliability in the automotive exterior LED lighting sector, giving steady revenue growth for automotive products”
TrendForce also observed that Everlight, CREE and other suppliers are actively establishing their place in the OE market and posted significant growth in revenue Everlight's automotive LED products earned a revenue of around US$48 million, putting the company at eighth place globally and making it the only Taiwanese supplier among the top ten Everlight has currently mass produced headlight LEDs, which are poised to penetrate the market consisting of top tier European and American vehicle manufacturers It also has plans of developing matrix LED headlights in collaboration with German manufacturer Hella, which are to be used in new car models for 2019 Everlight has also released taillight mini LED concept products, manufactured through the use of its own small-pitch display components and poised to find actual application in 2020 Furthermore,Everlight plans to extend its business to automotive modules, and is already scheduling the construction of a module production line in its Suzhou plant We may see Everlight grabbing a bigger portion of the automotive lighting market in the future
Headlight is Experiencing Strong Growth, with Ambient Light Seeing Larger Penetration Rate in the High-end Market
For product development, we see an increasing variety of LED headlights in the market, with mainstream suppliers releasing mono-chip or double-chip LEDs for use in low beam applications As LEDs move towards smaller sizes, headlights are being designed with increasing flexibility as the range of features in demand go beyond lighting to include intelligent systems and even projectors Revenue and penetration rates for LED headlights are expected to keep growing in the future years to come
For automotive interiors, we see some suppliers releasing LED products with RGB or better specifications for use in ambient lights within cars in an attempt to go along with the current intelligent lighting trend This allows them to realize effects such as full color mixing and dynamic ambience Suppliers of ambient light LEDs mainly consist of Dominant, OSRAM, Everlight, Lite-On, Brightek etc
Everlight, for example, released its new 02W 2525 LED for use in ambient lights and allows customers to decide which chip combination (eg RRYY or RGBB) is most suitable for the interior of their cars These products boast a richer range of colors than that of RGB LEDs
The emergence of ambient lights may also bring up revenue for LEDs used in decorative lights for car interiors Currently, full-color LED ambient lighting products are being introduced into high-end car models in the OE market As product specifications continue to develop and market demand rises, we will see these products find widespread use in mid-range cars in the future
2019/07/18
According to the latest 2019 Chinese LED Chip and Package Industry Market by LEDinside, a division of TrendForce, growth in the global LED lighting market has slowed down noticeably due to the global economic recession and the US- China trade dispute Revenues for lighting LED packages were affected as a result In 2018, China's LED packaging market scale for general lighting applications stood at US$52 billion, with a visible slowdown glanced from a CAGR of only 3% throughout the forecast period, 2018-2023
“Due to the limited decline experienced by LED chip prices of top-tier brands, as well as the already-narrow profit potential in LED packaging, we see many packaging suppliers unable to shrink costs, unwilling to gain market share by pricing below the competition , and simultaneously reducing operation ratio to ease inventory pressure Thus price fluctuations in China's packaging market overall were small in June, but prices for some high- and mid-power LED package products dropped slightly The average price decline for high-power products in June was 1% As for mid-power products, price changes were mainly seen in 5630 LEDs, with the 05W and 02W models dropping by 05% and 24%, respectively,” says TrendForce Analyst Terri Wang
Lighting LED Packaging Hardly Profitable; Suppliers Actively Turning to the Mini LED Display Market
Looking at profitability, we see suppliers' profit margins dropping noticeably in the LED chip industry since 3Q18 until now If subsidies from the Chinese government are deducted, most LED chip companies are already in the red and hence unwilling to lower prices any further
Profitability of global LED packaging suppliers are on the decline, although the extent of that decline isn't as disastrous as that of chip suppliers, yet profit potential is narrowing all the same From the latest financial data revealed by China's packaging companies, the average profit margin lies between 20% and 25%, with profit margins in lighting LED packaging long being stuck at a lower 10-15% range, which shows that profit potential of lighting LED market is lower than that of the industry's average
Therefore for most packaging suppliers, lighting LED is no longer a main contributor to profits, and since the market scale isn't growing as fast as it used to, low pricing strategies aren't that effective at bringing in orders anymore, as competitors will also follow suit to keep their share of the market Most suppliers are instead more willing to start new areas of business The mini LED display market, for example, is already seeing opportunistic entrants such as Hongli Zhihui and Shenzhen MTC
2019/06/19
LEDinside , a division of TrendForce , reveals in its newest price report that prices for some of the high- and mid-power LED package products in the Chinese market continued to fall in May 2019
“LED package prices continued to fall in May in response to falling chip prices, but the escalating US-China trade war has yet to exert an effect on LED package prices Suppliers, sitting on the fence, are expected to continue price adjustments according to changes in upstream chip prices,” says TrendForce Analyst Terri Wang High-power 5050 and 7070 product prices dropped by 1%-4%, while mid-power 2835 product prices dropped more visibly by 47% and 51% for 02W and 05 W products, respectively
For automotive LED package products, the automotive market remained unenthusiastic and sales continued to slide in 1H19 Prices for mainstream automotive LED package products were trimmed downwards by 2%-3% Automotive LED revenues for top manufacturers like OSRAM and Lumileds either trended flat or declined a bit in 2018, while Nichia and Stanley saw revenue growths due to the stellar performance of the Japanese vehicle market in the same year
2019/05/15
[Press Release] Lighting LED Package Products Prices Drop by a Small Margin in April, with Suppliers Searching for a Way Out Via Niche Market Development, Says TrendForce
LEDinside, a division of TrendForce, points out in its latest price report that China's mainstream high-power and mid-power LED package products registered a marginal drop in April, 2019, among which lighting LED package product prices continued their descent through April, with high-power products dropping by around 1%, and mid-power LED products dropping by 1%-4%
TrendForce Analyst Terri Wang asserts that suppliers are continually capitalizing on niche markets to carve a way out of this ditch Lumileds, for example, added a new 120° dome-shaped product in its horticultural LED product series, LUXEON SunPlus 20 The 120° mode of radiation may allow plants to receive a larger amount of light to satisfy the needs of many planters A new series of IR LED products was also released: the LUXEON IR 2720 series, which is able to provide radiation powers of 1300/1250mW under 940/850nm wavelengths
Prices for automotive LED package products this month remained stable Looking at the product trend, we see tail lights becoming more and more diversified, personalized and reliant on the developmental and technological expertise of LED package manufacturers as car suppliers seek to add value Although mini LEDs have not yet been introduced into automotive lighting, manufacturers such as Everlight, Lite-On and Lextar have already developed conceptual mini LED products for tail lights As for headlights, there is an ever more evident trend of products going intelligent as ideas like new energy cars and self-driving cars receive widespread acceptance Matrix LED headlights and headlights with smart projection function form the foci of major international manufacturers Moreover, headlight products are becoming more and more compact and flat
