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2023/11/21
TrendForce reports a significant 89% decrease in shipments of smartphone camera modules in 2023, totaling around 4065 billion units This downturn is attributed to a decline in smartphone production and evolving trends in camera integration by major brands However, after a year of depleting inventories, a rebound in smartphone production is expected in 2024, potentially leading to a resurgence in the smartphone camera module market with an estimated 3% YoY growth to approximately 4171 billion units
2023 has seen the smartphone sector grappling with slower-than-expected post-pandemic recovery in China and rampant global inflation Some brands have scaled back production to counteract tepid customer demand, resulting in a year-on-year decline TrendForce notes a shift in focus toward enhancing main cameras to 50MP and reducing rear cameras to three in mid-range models, a strategy embraced by Samsung and also adopted by OPPO, Vivo, Honor, and Transsion
However, TrendForce believes these adjustments in camera module configurations are influenced by consumer preferences Apple’s 2023 iPhone 15 Pro Max, for instance, with its significant upgrade to a tetraprism telephoto lens module offering 5x optical zoom, has boosted consumer interest and is likely to drive similar upgrades among competing brands
The evolution of smartphones toward sleeker designs presents a challenge due to limited internal space, restricting the inclusion of thicker lenses and larger sensors This limitation can cause issues such as noise artifacts, blurring, and overexposure in photos Consequently, software assistance for hardware is becoming an essential solution to enhance camera performance, with AI image enhancement algorithms playing a pivotal role in optimizing image quality
TrendForce anticipates that the adoption of AI will chart a new course for improving smartphone camera performance Cognitive ISP technology powered by AI, which performs real-time semantic segmentation and individual optimization of elements within a frame (ex faces, hair, glasses, or objects), is poised to revolutionize photo quality This enhancement occurs instantly as the photo is taken, streamlining the imaging process and negating the need for post-editing
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://wwwtrendforcecom/news/
TrendForce will launch our offline seminar on the 14th of December (Thursday) at Tokyo Bay Ariake Washington Hotel, during the time of SEMICON Japan This event will mainly focus on the dynamics and foresees in the 2024 tech market, including the memory, the semiconductor industry between Japan and Taiwan, foundry capacity change, and automotive and consumer electronics sectors, for the visitors’ attendance, please contact alanchen@trendforcecom or angelaliao@trendforcecom; the media attendance please contact estherfeng@trendforcecom
2023/09/06
According to TrendForce Research, Apple is gearing up for the highly anticipated launch of its iPhone 15 series, featuring a lavish array of upgrades to its camera module—the quintessential lure for consumer upgrades—it faces a marketplace teetering on uncertain ground From the chilling headwinds of global inflation to China’s murky economic prospects, the terrain is fraught with challenges Adding to the complexity is the maturation of smartphone technology, which has led consumers to extend their device-replacement timelines, dialing down this once-sizzling market dynamism
In this ambiance of restrained consumer enthusiasm, shipments of CMOS Image Sensors (CIS) are poised to take a correlated dip TrendForce projects that we’re looking at a global shrinkage in smartphone CIS shipments from 446 billion units in 2022 to a more subdued 4318 billion units in 2023 That translates to a YoY contraction of 32%
TrendForce reports that the upcoming iPhone 15 series is poised to make several key upgrades that are sure to make tech aficionados sit up and take notice First of all, say goodbye to the familiar Lightning Port; Apple is heralding a new era with the universal USB-Type C interface across the board And that’s not all—the Dynamic Island is going to be available for the iPhone 15 and iPhone 15 Plus in addition to the iPhone 15 Pro and Pro Max, giving users an uninterrupted, immersive experience
But the star of the show will be the camera upgrades—a pivotal factor that could tip the scales for potential buyers Both the iPhone 15 and iPhone 15 Plus will boast Sony’s 2-Layer (Photodiode + Pixel) Transistor Pixel, designed to extend the dynamic range of imaging Meanwhile, the iPhone 15 Pro Max will be equipped with a Periscope Lens Module that can increase the device’s optical zoom capabilities
In the past, the size of smartphone image sensors often hovered around a modest optical size of 1/25 inches Fast forward to today, and we’re witnessing a seismic shift: an ever-increasing array of smartphones are embracing image sensors that flirt with a dazzling 1-inch optical size The upshot? With these enlarged sensors, individual pixel units can bulk up, becoming capacious light magnets This not only absorbs more light but also amplifies signal strength, dramatically elevating your photos from great to breathtaking
While the allure of larger CISs is unmistakable, integrating them into the smartphone is a challenge in and of itself To accommodate these more robust camera modules, designers often have to play a zero-sum game with the phone’s anatomy—shaving down on other critical components like the battery Misjudge the balance, and you’ll end up with a lens module that juts out awkwardly, potentially turning your sleek smartphone into a bulky paperweight So, it’s not just about supersizing the pixels; suppliers must navigate a tightrope, meticulously calibrating the trade-offs between pixel size and count to ensure a harmonious, high-performance device
However, TrendForce asserts that the smartphone CIS landscape isn’t likely to become a never-ending pixel-size arms race Why? The average user simply can’t tell the difference between a 108 MP and a 200 MP camera Adding more pixels also requires a larger sensor that results in a heftier device, flying in the face of the consumer’s relentless quest for lighter, sleeker phones
Consequently, TrendForce anticipates that the future’s next big leap will pivot toward fine-tuning CIS structural designs—like the cutting-edge dual-layer transistor pixel architecture soon to be showcased in the iPhone 15 and 15 Plus By ingeniously re-engineering the structure and materials of the photodetectors, the industry can push sensor performance to new heights But the innovation doesn’t stop there: next-gen image processing algorithms, supercharged by AI, are poised to smash through hardware barriers This transformative tech is geared to amplify image clarity, expand dynamic range, and minimize noise, thereby elevating photographic brilliance to a whole new level
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
2023/03/16
Falling global smartphone production brought about by high inflation and China’s COVID policies resulted in only 446 billion camera modules being manufactured in 2022 However, as the global economy is slowly set to stabilize in 2023, smartphone production is also projected to rise by 09% Furthermore, increased production of camera lenses for budget smartphones means that production of phone camera modules is expected to increase by 36%, reaching a total output of 462 billion units in 2023, according to TrendForce research
Consumers are now, more than ever, prioritizing camera performance when it comes to choosing a smartphone With a maturing smartphone market making it more difficult for phone brands to launch significantly innovative products, smartphone manufacturers have elected to highlight improved camera performance to entice consumers to continue upgrading Smartphone brands such as Samsung, Xiaomi, vivo, and Oppo are set to introduce an advanced periscope camera module in their smartphones that can deliver optical quality Additionally, smartphone manufacturers have been collaborating with iconic and prestigious photography camera brands (eg, Xiaomi and Leica; vivo and ZEISS) to provide customers with the finest image quality and details
When it comes to camera module design, most smartphone brands continue to employ a triple camera setup, with one high-resolution camera and two low-resolution cameras For example, vivo released the v27 in March of 2023, which featured a main 50 MP wide-angle camera, an 8 MP ultra-wide camera, and a 2 MP macro camera Similarly, Xiaomi released the Xiaomi Redmi K60 Pro in January, 2023, which featured a main 54 MP wide-angle camera, an 8 MP ultra-wide camera, and a 2 MP macro camera
Utilizing this particular camera module design allows smartphone manufacturers to maintain triple camera specifications in their phones while minimizing production costs, and allows customers to reap the benefits of a high-performance camera without paying exorbitant prices TrendForce believes this is why triple cameras will continue to be a major design trend in mid-range smartphones Since the main camera bears the most responsibility when it comes to camera performance, smartphone brands will continue to use high-pixel resolution camera lenses, mainly from 49 to 64 MP It has been noted that smartphone brands have been releasing an increasing number of smartphones with even higher camera resolutions For example, Honor released the X8a in February of this year Marketing for this phone heavily focused on its 100 MP main camera as the phone’s selling point Samsung also equipped their mid-range Galaxy A73 5G with a 108 MP main camera, demonstrating that smartphone manufacturers are gearing towards significantly upgrading the pixel resolution of their main cameras
TrendForce reports that smartphone manufacturers will continue to focus on improving rear camera performance when it comes to upgrading smartphone hardware, promoting their phones’ picture and video taking capabilities, and highlighting special features such as night or astrophotography mode To achieve these performance upgrades, manufacturers will need to not only strengthen the optical performance of their camera modules, but utilize AI algorithms and software to improve image quality
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
