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keyword:Jeff Yang11 result(s)

Press Releases
Notebook Computer Display Panel Shipment Grows by Nearly 18% YoY in 2Q20, with Demand Momentum Projected to Last Until 3Q20, Says TrendForce


Display / Consumer Electronics

According to the latest investigations from the WitsView research division of TrendForce, issues with the NB (notebook computer) panel supply chain, such as material shortage, labor shortage, and logistic disruptions, were gradually resolved starting in April The resolution of these issues, combined with rising WFH and distance education demand brought about by the COVID-19 pandemic, resulted in a strong wave of panel demand in 2Q20 TrendForce projects 2Q20 NB panel shipment to reach 533 million units, a 177% increase YoY and 336% increase QoQ TrendForce Research Manager Jeff Yang indicates that 1H20 NB panel shipment outperformed expectations set by the cyclical downturn of the period due to demand from WFH and distance education, while panel suppliers are now optimistic about the possibility for this demand to last until 3Q20 Given that the pandemic is expected to experience a slowdown in 2H20, the corresponding demand for notebook computers may also dissipate gradually Even so, as end markets begin to open in various countries, NB brands will shift their sales focus from commercial and public applications to the consumer market instead As well, the shipment momentum of NB panels is expected to last until 3Q20, driven by the restocking demand in NB brands’ channel markets However, with consumers in the post-COVID era projected to reduce their spending, the sell-through performance of end products will remain the key factor influencing the market for NB panels in 4Q20 On the whole, NB panel shipment saw subpar performance in 1Q20 due to the impact of COVID-19, but taking into account the surging demand in 2Q20 and improved market visibility in 3Q20, TrendForce projects NB panel shipment to reach 1881 million units this year, a 02% increase YoY While the Rise of TN Panel Prices Is Clear, the Future of IPS Depends on LGD’s Development Going Forward The status of NB panel supply this year is not too different from last year’s, with the top four suppliers, ranked by shipment volume, still being BOE, AUO, Innolux, and LGD, respectively These four companies together account for almost 90% market share in 1H20 TrendForce indicates that the supply of NB panels is much more oligopolistic relative to other types of panel applications, meaning the entrance of new suppliers does not significantly disrupt the market In addition to the concentrated nature of the NB panel market, the NB demand generated by the pandemic drove NB panel prices to an uptrend in 2Q20 However, due to cost considerations, notebook computers for educational and WFH purposes are mostly equipped with relatively low-end TN panels rather than IPS panels, which are more common in the consumer market As such, major suppliers of TN panels, including BOE, AUO, and Innolux, have increased the prices of their TN-based products in order to raise their products’ gross margins Nevertheless, the long-term trend of NB panel development favors IPS technology LGD, a major supplier of IPS panels, will terminate the production of TV panels in its Korean fab by the end of this year and transition to the production of IT products in the future Therefore, LGD’s most important priority at the moment is to maintain the market share of its IPS panels, whereas raising its panel prices remains a secondary concern However, as the demand for consumer notebooks begins to recover, panel suppliers other than LGD will make a proactive effort to raise the price of IPS panels Whether LGD will follow this market trend or whether it will instead focus on maintaining its market share is a development that remains to be seen

Press Releases
As Samsung Display Exits LCD Market, Monitor Panel Industry Expects Major Reshuffle, Says TrendForce



According to the latest investigations by the WitsView research division of TrendForce, the oversupply of TV panels in 2019 resulted in a major price drop As such, panel manufacturers hoped to utilize their excess capacity in 2020 through increasing their production of monitor panels, with Samsung Display (SDC) having the most extensive plans However, given the recent spread of the COVID-19 pandemic, the market has adopted a pessimistic outlook regarding end device demand The latest news indicates that SDC has informed its clients that it will exit the LCD market by the end of the year This news is expected to lead to a major reshuffle in the monitor panel market TrendForce Research Manager Jeff Yang indicates that SDC is currently undergoing the difficult period of transitioning its TV panel production from LCD to QD-OLED Owing to its preexisting technical advantage in curved monitor panel production, Samsung was confident in achieving increased presence in the curved monitor market Samsung’s production plans for monitor panels were previously as follows: SDC would produce IPS panels at its Gen 7 fab and curved VA panels at its Gen 85 fab in Korea It also intended to gradually transfer its VA production to the Gen 85 fab located in Suzhou, China in 2H20 This move was intended to allow Samsung to enjoy tax cuts from domestic sales to the Chinese market, where curved panels generally see higher popularity than in the European or US markets SDC shuttered its L7-1 Gen 7 fab as early as 2017 and converted the fab into a production line for smartphone OLED panels, which are more profitable SDC currently commands very limited presence in the IPS monitor panel market, in which it holds a mere 9% share The company’s decision to close L7-2, another one of its Gen 7 fabs, to make room for additional smartphone OLED panel production therefore makes sense from an operational perspective Conversely, SDC’s 35% share in the VA panel market and more than 70% share in the curved panel market establish it as the undisputed leader in those markets As well, it holds pole positions in high-curvature (about 1000R) panel technology and yield Before it fully transitions to QD-OLED production within the next two years, SDC is unlikely to struggle with maintaining its current leadership in VA panels, curved panels, and high-curvature panels The company would be premature to abandon these profitable markets at the current stage From the perspective of supply and demand, the IPS panel market is currently facing excess supplies Aside from the two major suppliers LGD and BOE, Taiwanese manufacturers are also expanding their production capacities through equipment conversion Furthermore, HKC’s Mianyang fab will commence mass production this year SDC’s exodus from the LCD market is therefore projected to somewhat ameliorate the problem of IPS panel oversupply On the other hand, after SDC halts its production of curved VA panels, AUO and CSOT will become the sole remaining suppliers in the curved VA panel market, which is projected to exhibit a tight supply, in turn benefitting HKC, whose plans include mass producing curved VA panels at its Changsha fab next year TrendForce initially forecasted an out-of-balance supply and demand in the 2020 monitor panel market similar to last year’s due to the 183% discrepancy between panel suppliers’ planned shipment of 1701 million units in 2020 and the 1438 million units shipped in 2019 However, Samsung Display’s decision to exit the LCD market early will alleviate the market’s oversupply situation

Press Releases
China TV Brands Fear Not the Developing Dispute, Shrugging Off Headwinds in Shipments 1Q, Says TrendForce


Display / Consumer Electronics

WitsView  , a division of  TrendForce  , has it in its latest report that shipments of TV brands worldwide came to 4987 million units for 1Q19, a QoQ slide of 246% and a YoY bump of 05% One may discover from the brand shipment rankings that first and second place are still the domain of Korean brands, while China brands fill up third to sixth, evidently proving themselves a force to be reckoned with in their ambitions to aggressively raise market share by leveraging their cost advantage “Entering the second quarter, small-sized TV panel prices struggle to make a comeback in May due to the lack of improvement in end demand, with TV brand inventory strategies predicted to turn conservative in 2Q and overall shipments possibly to exhibit a 1~15 % QoQ decline,” says TrendForce Research Manager Jeff Yang Besides observing whether China's 618 sales event may successfully move consumers to spend their money, it is also worth paying attention to the Chinese brands keen on expanding territory in the US market, such as TCL and Hisense These companies will be heavily hit by the US-China trade dispute, should the wildfire spread to TV products For TCL, its maximum Mexican production capacity can barely meet half of North America's demand for TCL's TVs Faced with the US's 25% tariff imposed on China, they are forced to ramp up Mexican capacity This also means that the age-old strategy of Chinese brands to drive sales through price leveraging will be met with resistance Korean Brands Focus Development on High-End Products, with TCL Closely Following LGE in Shipments Pressured by creeping China brands and diminishing profits in the TV industry, the two Korean brands are each hoping to secure a competitive edge and raise profitability with the help of high-end products Samsung is resorting to raising the specs of its 8K+QLED TVs , while LGE is focusing on expanding its OLED TV markets A profit-oriented strategy, however, will also impact shipments Although Samsung held steady at first place with 942 million in shipments in 1Q, its QoQ and YoY declines came to 212% and 58%, respectively LGE's 1Q shipments also fell by 226% QoQ and 71% YoY TCL already stood steady at third place in annual shipments for 2018, with 1Q shipments having reached 569 million units in the first quarter this year, narrowing its distance with LGE to under 1 million units TCL has already come in possession of CSOT's panel resources, and has even announced plans to make a splash with investments into TV module production in India, demonstrating its ambitions to expand its worldwide market Hisense and Skyworth Raise Sales in Targeting Markets Overseas, While Xiaomi Finds its Way to No 5 China's traditional TV brands, Hisense and Skyworth, reached 303 million and 235 million in shipments 1Q, standing at fourth and sixth place, respectively After last year, which saw Hisense open sales of OLED TVs in Australia, Hisense will be moving into China OLED TV territory this year Skyworth, on the other hand, has been and still is LGD OLED's long-term strategic partner In stalling-demand China, OLED TVs have become important products of Hisense's and Skyworth's in their efforts to raise brand strength As for sales growth, Hisense and Skyworth have placed their hopes on markets overseas, aiming to raise the proportion of sales overseas by leveraging their low-cost advantage Xiaomi's 1Q shipments came to 285 million units, reaching 939% in YoY growth and securing fifth place As traditional China TV brands lower costs by deepening supply chain integration, Xiaomi took a different approach, adopting a business model that focuses solely on product development, sales channels and Xiaomi's fan base, while production is outsourced to ODMs in order to alleviate operational and production costs Although Xiaomi has successfully developed a new business model by utilizing the IoT ecosystem, TCL was Xiaomi's main ODM last year, while this year sees Xiaomi strengthening its collaboration with another ODM: BOEVT From this, it is clear that cost management along the panel supply chain still forms the key to success for TV brands

Press Releases
Small and Mid-Size TV Panel Prices to Bounce Back Up in March, Large-Size Prices to Continue Descent, Says TrendForce


Display / Consumer Electronics

According to the latest investigation by WitsView , a division of TrendForce , prices have recently dropped below cash costs for some TV panel sizes; for example, 32-inch TV panel quotes have dropped below US$40 As prices are expected to near rock bottom and drop no further, demand of TV brands shall see a gradual return, causing small and medium-sized TV panel prices to rebound in March WitsView Research Manager, Jeff Yang, points out that TV brands adopted conservative procurement strategies in 4Q18 and focused on controlling year-end inventory levels Diving demands caused TV panel prices to slide at speed, and accelerated the impairment of financial conditions for panel manufacturers, who, faced with the imbalance between supply and demand, adjusted their product portfolios and utilized proactive quoting strategies as a first remedy After relieving inventory pressures, panel manufacturers have been taking a harder stance on price negotiations for products 50-inches and under to improve profits Clear Rebound Trend for Small and Mid-Size TV Panel Prices 32-inch panel prices have fallen the most since the fourth quarter last year compared to other sizes As panel manufacturers reduced 32-inch panel production on the left and cleared out stocks via special offers on the right, the overall supply-demand imbalance has since improved Medium-size panels ranging from 40 to 43 inches, on the other hand, were influenced by SDC's future halting of 40-inch product production in the second quarter, which shifted demands and caused orders for Innolux's 395-inch and mainstream 43 -inch panels to exceed expectations Furthermore, Gen 86 production lines have entered the market in recent years, allowing the economy-cutting 50-inch panel to take center stage But CEC-Panda, HKC, CHOT and other second-tier panel manufacturers in China still need to improve their 50-inch customer bases and yield rates,and their supplies are thus expected to remain tight in the short term TV Panel Price Trends Split for the First Time in a Long Time Contrary to the bounce signalled in the medium and small size panel prices, the large size panel market exhibits a completely different phenomenon The mainline sizes from Gen 85 production lines consist of 32-inch, 49-inch and 55-inch sizes, but due to the strategic reductions of 32-inch production by panel manufacturers, and 49-inch panels being pushed out of competition by the large increase in demand for 50-inch panels, 55-inch panels have been the main avenue for production capacity consumption, increasing endlessly in supply Adding the fact that Gen 105 lines of BOE and China Star Optoelectronics Technology (CSOT) are joining the ranks of 65-inch and 75-inch suppliers, large size panels are feared to remain stuck in an oversupply situation—the larger the size, the greater the price pressure Looking at past trends, the TV panel industry has rarely exhibited divergences in panel prices WitsView points out that, though small size panel prices are expected to rise, the continual fall of large panel prices may limit the strength of the bounce Another possible scenario : if the bounce strength goes overboard, it may raise the bar for TV brand costs, affecting panel purchasing power All these are definitely worth paying attention to in the coming future

Press Releases
TV Brands Seek Differentiation of Specs amid Fierce Competition for Large-Size TVs, Says TrendForce


Consumer Electronics / Display

According to the latest report of WitsView, a division of TrendForce, global shipments of branded TV sets for 2018 totaled 219 million units, an increase of 41% compared with prior year, indicating a recovery from weak TV demand in 2017 Looking ahead to 2019, global branded TV shipments are expected to reach 223 million units, an increase of 16% “The year 2018 has witnessed replacement demand in emerging markets such as Latin America driven by the World Cup,” says Jeff Yang, research manager of WitsView The steady economy situation in North America was also favorable for the recovery of global TV demand TV brands were willing to offer promotions as well, considering the downward trends in overall TV panel prices last year The supply of large-size panel will increase greatly in 2019 with new production capacity CSOT’s Gen 11 fab, HKC’s Gen 86 fab, and Sharp’s Gen 105 fab in Guangzhou are expected to enter the market at the beginning, middle, and end of the year respectively Decreasing panel prices will bring unavoidable pressure on the suppliers, but will also make large-size TVs cheaper In the future, the TV industry will bound to seek constant improvements in specs to create brand value and differentiate their products TV brands accelerate their layout for large-size TVs For TV brands, there is little room for product differentiation for TV smaller than 32 inches, because most of them are positioned as entry-level products, and the costs of panels are relatively transparent due to long-term oversupply of panels under 32 inches Therefore, TV brands have been decreasing the portion of 32-inch TVs or smaller ones in their product mixes, and the percentage is expected to be less than 30% in 2019 On the other hand, the portion of 55-inch TVs or larger ones is increasing The percentage of 65-inch TVs or above is expected to increase from 88% in 2018 to 117% in 2019 As for the retailing prices of TVs in the North American market last year, 65-inch TVs were priced between $399 and $699, while 75-inch ones were mostly priced above $1,500 With the falling prices of large-size TVs, there is a chance to see ultra-low-priced 75-inch TV below $799 in the peak season promotion during the second half of this year QLED TVs face more competition from large-size LCD and OLED counterparts The price decline of large-size panels will drive more TV brands into the large-size TV segment However, in the future, large-size TVs will not necessarily be a guarantee of profits For first-tier brands, the development of large-size TV business will be even more difficult On the other hand, the sales of QLED TVs, which have more price advantages, is no worse than OLED TV The high-end 55/65-inch QLED TVs from Samsung were priced at about US$1,000 to US$1,500 during the year-end promotion, while the prices of 55/65-inch OLED TVs remained above $1,500 However, the prices of OLED panels are expected to decrease in 2H19, because the long-term undersupply of OLED panel would be slightly eased considering LGD’s planned investment in its Guangzhou OLED fab in the second half of this year In addition, there is pressure from low-cost 75-inch LCD TVs For the two reasons, it remains to be seen whether Samsung is able to maintain price advantage of its QLED TV this year TV brands move toward 8K, HDR, and borderless products for differentiation The market of 4K TV has matured, with the share of 4K products expected to exceed 50% in the TV market in 2019 As for 8K TV, the content, transmission, hardware, as well as the whole industry chain have not been well developed The prices of 8K panels are still more than twice the prices of 4K ones Therefore, it remains to be seen whether 8K TV can copy the development mode of 4K TV WitsView estimates that 8K TVs would account for only about 02% of the total TV shipments this year Compared with the upgrade to 8K TV, it is relatively easier to increase the added value of products by differentiating the specs, such as the Mini LED and dual cell design, which can achieve a high dynamic contrast (HDR), and the design of a full-screen without borders These are all the potential specs upgrade that TV brands can consider

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