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keyword:Avril Wu143 result(s)

Press Releases
Smartphone Peak Season to Boost Mobile DRAM Prices: TrendForce


Semiconductors , Consumer Electronics

Global smartphone shipment is benefitting from the arrival of the industry's traditional peak season, according to DRAMeXchange, a research division of TrendForce China's rising TD-LTE market is also creating growth momentum for smartphone shipments and upgraded smartphone specs For 2Q14, smartphone shipments are projected to grow 52% compared to the previous quarter The quarterly shipment growth for Chinese brand handsets is expected to exceed 10%, higher than market average Under soaring market demands, Mobile DRAM supplies are expected to face shortages, price upticks might occur in certain products in the second quarter Looking at 2014, DRAMeXchange believes that PC DRAM growth will be revised downwards by approximately 5-10% on a quarterly basis, and expects average selling price (ASP) for Mobile DRAM to remain flat Assuming the shipments for Mobile DRAM continue to expand, DRAM manufacturers should have no problem maintaining steady profits this year Mobile DRAM has officially replaced PC DRAM as the highest volume DRAM product on the market during the second half of 2013, according to Avril Wu, Assistant Vice President of DRAMeXchange By 3Q14, LPDDR3 is expected to officially take LPDDR2’s place as the main Mobile DRAM in the industry Given that the migration towards the former is progressing much faster than anticipated, an increasing number of smartphone manufacturers, particularly those relying heavily on LPDDR2, are already facing chip supply shortages Non-first tier manufacturers that have weaker bargaining power are notably expected to have a difficult time obtaining future LPDDR2 supplies The prices of LPDDR2 memory related products as a result are expected to increase further in the periods ahead The market’s oligopoly structure is becoming more obvious for Mobile DRAM than it is for PC DRAM —since there are limited options with only Samsung and SK Hynix offering eMCP/CI-MCP products—future price fluctuations will become increasingly noticeable Analysis of the three major market players indicates  Samsung and the new Micron group have begun to use LPDDR3 for the majority of their Mobile DRAM products SK Hynix has the highest LPDDR2 output ratio out of the three major DRAM manufacturers, hence, it benefitted the most out of rising Mobile DRAM prices From a cost perspective, as profits generated by PC DRAM are still relatively higher than those earned from Mobile DRAM, some adjustments need to be made, said Wu The latter's lower profits in particular is unusual considering Mobile DRAM is more difficult to manufacture than PC DRAM A more reasonable development trend is for Mobile DRAM's ASP to stay flat or undergo incremental increase At the moment, LPDDR2's tightened supply situation is estimated to last for more than one quarter Until more smartphone manufacturers begin utilizing LPDDR3 in their new models, it is estimated that the supply shortages will not ease till third quarter this year

Press Releases
Sluggish Demands after Lunar New Year Drag eTT Spot Prices Down 13%, Analyzes TrendForce



Given the sliding shipments of white-box tablets in the traditional off-peak quarter and the manufacturers’ already replenished supply, the demand for memory modules and chips became sluggish in the spot market As a result, DDR3 4Gb 512Mx8 eTT prices slid by 13% following the Chinese Lunar New Year period "With PC shipments remaining weak during the traditional off-peak quarter, Intel delayed its new Broadwell chip announcement to Q4, and Microsoft 81 unable to properly stimulate PC demand, the PC OEMs’ attitude towards the second half of the year has become relatively conservative,” said Avril Wu, Assistant Vice President and Analyst at TrendForce’s research division, DRAMeXchange “An increasing number of Chinese white box brands are starting to experience a noticeable slowdown in their tablet and smartphone shipments following the economic downturn, and are accumulating more inventory The impact of their lowered shipments on the spot prices is already visible, and can be expected to continue into the second quarter”  Looking at the upcoming periods, the quarterly bit output growth for major DRAM companies such as Samsung, SK Hynix, and Micron are all expected to be positive The existing gap between the market’s supply and demand, meanwhile, is likely to grow further as SK Hynix’s Wuxi plant recovers its full production capacity, and as Micron actively migrates towards 25nm technology  In 2Q, the industry’s three biggest DRAM manufacturers are likely to continue pursuing quarter based “lock-in” deals with their clients as the PC shipments continue to remain weak Fortunately, as the peak quarters for smartphones arrive, the two major DRAM makers from Korea are already taking steps to shift their production towards Mobile DRAM With PC DRAM not expected to show any significant bit output growth for the second quarter, TrendForce believes the oversupply situation in the market will eventually ease DRAM Market Price Movements Following the Chinese Lunar New Year period, the spot price for mainstream DDR3 512Mx8 eTT slid from US$405 to US$352, showing a decline of 13% The price for other mainstream chip, DDR 4Gb 256Mx16 1333/1600MHz, fell from US$41 to US$372, a 9% drop Regarding the contract prices, given that the PC shipments in the industry have long remained suppressed, an increasing number of DRAM manufacturers have sought to negotiate “lock-in” contracts with their clients that are based on the entire quarter; other than to allow for stable shipments, such a deal prevents the industry’s price drops from being too severe, as can be seen in the average contract prices for the mainstream 4GB chip, which fell by only 59% (US$34 to US$32) As much as the DRAM industry’s oligopoly structure ensures profitability for companies, the industry’s gradual price decline is still an undeniable trend

Press Releases
TrendForce: Mobile DRAM Revenue Drops Slightly in 4Q13, Micron Benefits from Elpida Acquisition



According to DRAMeXchange, a division of global research firm TrendForce, the mobile memory industry’s worldwide revenue reached US$3039 billion in the fourth quarter of 2013, bringing the yearly total to US$11826 billion, representing 343% of DRAM industry value The fire at SK Hynix’s Wuxi fabrication plant did not have a significant affect on mobile DRAM output, market competition brought average selling price down by 10% in the fourth quarter Thus, despite a 3% QoQ increase in mobile shipments, total mobile memory revenue experienced a 78% QoQ decline According to TrendForce’s mobile DRAM revenue ranking, the two Korean manufacturers’ combined market share was 748%, while Micron came in third with 23% of the market, only 3% behind SK Hynix Since Micron’s acquisition of Elpida, the manufacturer has been focusing on developing MCP and eMCP products, which will likely increase its mobile memory market share, and allow it to compete with SK Hynix more effectively Looking ahead to the first quarter of 2014, a 74% QoQ decrease in smartphone shipments is forecast, while tablet sales are expected to be weak as well However, mobile memory supply is likely to increase by 85% QoQ, which would result in a decrease in average selling price, leading to an estimated 5-10% decline in mobile DRAM revenue for the first quarter As major manufacturers unveil new devices at the Mobile World Congress (MWC) on February 24 and subsequently begin volume production, TrendForce expects mobile memory revenue will grow again in the second quarter Global DRAM Makers’ Mobile Memory Market Share Continues to Expand, Smaller Vendors Search for Niche As mobile DRAM average selling price did not increase in the fourth quarter of 2013, Samsung’s mobile memory market share fell slightly, from 513% in the third quarter to 489% The Korean supplier, more concerned about profitability than market share, is focused on technology migration and the manufacture of more profitable products Samsung has a solid lead on competitors with its process technology and expects to ship 23nm product samples to clients in the beginning of the second quarter TrendForce expects the supplier’s market share will stay in the 40-50% range SK Hynix’s market share stayed the same in the 4Q13 The supplier’s LPDDR2 is produced on the 29nm process, while LPDDR3 products are manufactured on 38nm technology All production is expected to migrate to the 29nm process this year, which will further reduce production costs Furthermore, as smartphone manufacturers are concerned over component supply from Samsung, SK Hynix’s share of China’s smartphone market continues to expand, closing the gap between it and Samsung Micron’s fourth quarter mobile memory market share was around 23%, nearly the same as the previous quarter’s figure Its mobile dram revenues are mainly generated from the orders Elpida received from its largest client, Apple In addition to its smartphone and tablet products, Apple’s MacBook Air also uses LPDDR3, with a much higher content per unit, which will be highly beneficial to the Micron group Looking long term, Micron and Elpida’s merger will strengthen its mobile memory product portfolio – eMCP production will be an especially important development, and Micron’s mobile memory business is expected to grow by leaps and bounds in 2015 Taiwanese Mobile Memory Makers Focus on Niche Market with 4G/LTE and eMCP  As volume production has begun for mobile memory products, Nanya’s revenue of this increased by 369% in the fourth quarter and market share rose from 09% to 14% Currently, Nanya is working with leading module makers on the production of eMCP products, targeting China’s market Shipments are steady and the supplier may expand capacity again this year, possibly from the present 10% to over 20% Nanya is mainly producing LPDDR2, with LPDDR3 currently in the testing phase with volume production slated for the second half of 2014 Winbond’s mobile DRAM revenue increased by 5% QoQ in 4Q13, bringing global market share 08% Mobile memory sales account for 11% of the supplier’s total revenue Shipments of low to medium-density 4G/LTE baseband chips are steady, and Winbond is working towards higher density mobile DRAM products like LPDDR2 and LPDDR3, with volume production possible in 1H’14 At present, the supplier has outsourced a portion of production to Powerchip Winbond will continue to expand its 46nm capacity, while not ruling out the possibility of discussing migration to 30nm technology with international suppliers

Press Releases
TrendForce: DRAM Industry Value Grows for Fifth Consecutive Quarter in 4Q13



According to DRAMeXchange, a division of global research firm TrendForce, although the fire at SK Hynix’s plant in the fourth quarter of 2013 resulted in a decrease in DRAM output, the reduced supply caused DRAM ASP to rise, pushing DRAM industry value to US$975 billion, a 5% QoQ increase Furthermore, the top two DRAM suppliers both saw an increase in profits, with differences attributed to the amount of commodity DRAM production each manufacturer produced According to TrendForce Assistant Vice President Avril Wu, looking at the contract price trend for the fourth quarter of 2013, as the September SK Hynix fire interfered with DRAM shipments, average 4GB contract price hit a high of US$34, 20% higher than the average price prior to the fire As the decrease in DRAM supply caused PC OEMs to turn to Samsung and Micron for products, the two suppliers gained the most from the price surge Samsung had the most stock available since it has already begun volume production on the 25nm process, and most memory sold at higher prices was Samsung’s SK Hynix lowered contract prices to avoid losing clients, consequently profiting the least during the price surge DRAM industry value for 2013 reached US$344 billion, for 30% YoY growth Looking at branded DRAM market share, Samsung and SK Hynix took 39% and 24% of the market, respectively, with Samsung widening the gap over its fellow Korean supplier Samsung is maintaining its previous strategy, increasing the ratio of commodity DRAM production while sourcing more mobile DRAM externally The supplier has already begun volume production on the 25nm process – in comparison to SK Hynix’s 29nm technology and Micron’s 30nm technology, Samsung’s cost structure is significantly better With DRAM ASP expected to fall slightly this year, the leading memory maker’s profit margin is estimated at 20%, a clear lead over its competitors Due to the fire, SK Hynix’s market share fell from 285% in the third quarter to 238% in the fourth quarter, while the supplier’s operating margin fell by around 5% As SK Hynix is hard at work repairing damages, a full recovery is expected in the first quarter of 2014 In this year’s revenue ranking, TrendForce combines Micron and Elpida together for the second time, for a total market share of 287%, officially surpassing SK Hynix Benefitting from the price uptrend and decreasing production costs, Micron’s operating margin increased by over 10%, the highest growth in the industry In 2014 Micron intends to focus on migrating to 20nm process technology, with volume production expected by the end of the year Commodity DRAM will account for a third of the Micron group’s total production, giving the supplier significant influence over the market Looking at Taiwanese memory makers, Nanya is working on migration to the 30nm process, with 80% of total output currently being produced on the new technology Despite the fact that the supplier no longer received wafers from Inotera beginning in the fourth quarter of 2013, Nanya’s revenue increased by 95% QoQ Powerchip’s DRAM revenue rose 6% - as the supplier has converted to foundry business, they did not profit much from the DRAM price increase Winbond’s revenue increased by 97% due to an influx of orders resulting from the SK Hynix fire – specialty DRAM in particular experienced 11% growth while mobile products saw a 5% increase Winbond plans to increase capacity to 38K wafers per month this year, while also raising the production ratio of 46nm products Looking at the market perspective, TrendForce believes the key to the price forecast lies in the recovery of SK Hynix’s Wuxi plant With traditionally slow demand in the first quarter and an increase in DRAM output (Samsung moving to 25nm technology, Micron moving to 30nm technology, and SK Hynix’s Wuxi fab recovering) TrendForce maintains its previous outlook – the DRAM price trend is expected to show a slow decline that will ease as the peak sales season approaches Suppliers will have to rely on technology migration to improve profitability, while staying on the same page to maintain supply levels instead of expanding capacity at whim If they are successful, DRAM industry value may continue to rise in 2014, giving memory makers stable profits before the looming sub-20nm era arrives

Press Releases
TrendForce: Lenovo Makes US$2.9bn Motorola Mobility Purchase from Google, Aims for Global Market Expansion and Stronger IPR


Consumer Electronics , Semiconductors

In recent years, Lenovo has been strategically aggressive With its wealth of financial resources and greater ambitions than its industry peers, it has focused its efforts on directly purchasing existing brands to expand its market share, providing Lenovo with the critical factor for it’s growth leaps, seen in its targeted purchases, ranging from the PC field, servers and to today’s smartphones The Lenovo Group announced today (January 30th) that it has purchased Motorola Mobility from Google with US$29bn, causing yet another large ripple effect in the already highly competitive smartphone market According to TrendForce’s research, the tech industry innovations in recent years, whether the production chain or key components, are all focused on smartphones, known as most essential tech product for the most consumers As a result of the explosive shipment growths in smartphones, unprecedented changes have occurred among panels, batteries, core processors as well as DRAM and NAND Flash components However, smartphones will eventually reach the product maturation period, starting from 2014, TrendForce projects that, while the total shipment will continue to grow, reaching 1157bn phones, its 2013 to 2014 YoY would fall from 335% to 2244% The market has begun to exhibit a gradual slow down And yet, Lenovo’s market share is increasing, going against the grain of the current market trend, and it has a projected growth leap and breakthrough in 2014 In fact, Apple, Samsung, Microsoft and Lenovo will dominate smartphone market share Armed with each brand’s software and hardware advantages and regional dominance, TrendForce believes that as Lenovo and Moto join forces, it will bring propel Lenovo’s shipment growth beyond what the two brands would be able to accomplish individually in 2014 Further more, it will bring about the following advantages and changes to the current Lenovo Group: 1 Boosting the IPR: Moto’s greatest strength is not in its smartphone shipment volume, instead, it is the years of patent development that began from its featurephone era It is precisely for this reason that Google (at the time) and today’s Lenovo both vied for Moto When Google made the earlier purchase of Moto with US$125bn, it has significantly strengthened its company’s patent database in the field of Telecommunications Patents and Signal Processing Lenovo is considered a latecomer in the smartphone field, and the majority of the Moto’s patents remain to be owned by Google Even though Lenovo only obtained approximately 2,000 patents through this purchase, it can quickly strengthen its technical ability in telecommunications, which can help the company avoid potential financial losses through lawsuits filed by competitors when Lenovo’s smartphone shipments begin to soar  2 Propelling the Europe and US Market Expansion: While Lenovo is a leading brand in China, due to its image as a state-owned enterprise, it needs to acquire other brands to further its foreign market expansion and brand identity Not unlike its strategy when promoting its PCs to Europe, the US and Japan through IBM and NEC, where it was able to leap from being a Chinese brand to sharing the No1 rank with HP in merely two years, a similar strategy has been replicated in the servers and smartphones divisions By purchasing the IBM servers division, it was able to skip the lengthy learning curve and directly jump from producing low-end to high-end products In the smartphones field, since Moto has lost its brand luster, it has limited contribution towards Lenovo’s actual mobile phone shipment growth, but it is deemed beneficial in strengthening the brand identity in the European and American markets  3 Strengthening the group’s Bargaining Power: The most critical factor for getting ahead of fellow smartphone and server competitors is by getting access to lower production costs than the industry peers Thus, under the premise that ASP (average selling price) will inevitably fall over time, cutting production costs becomes the key to maintaining profit Moto is the first smartphone brand that Lenovo has purchased, and it is expected that this deal would strengthen Lenovo and Google’s relationship, and it is believed that this is only Lenovo’s first strategic step in seeking to become a global brand If there are no other surprises in store, this strategic model is expected to continue, and through a series of mergers and acquisitions, the company’s bargaining power when purchasing components will significantly increase 

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