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keyword:Anita Wang53 result(s)

Press Releases
Global Tablet Shipments to Post Moderate Annual Decline of 5.3% in 2017, Says TrendForce

2016/11/16

Display / Consumer Electronics

The downward slide in tablet shipments has moderated during 2016 because Amazon’s and Huawei’s tablets have propped up the overall product sales despite the market headwinds Global market research firm TrendForce estimates that global tablet shipments for 2016 will total around 1545 million units, translating to an annual decline of 83% Looking ahead to 2017, branded tablet vendors will adjust their product strategies and generate demand by releasing low-price devices Hence, global shipments for 2017 are forecast to fall by just 53% annually to about 1464 million units “Most tablet brands will be more conservative in committing their resources during 2017,” TrendForce notebook analyst Anita Wang pointed out “Amazon and Huawei on the contrary have ambitions to increase their tablet shipments by many folds The two brands are expected to expand their offerings in the near future Additionally, Microsoft will be releasing Surface Pro 5 in the first quarter of 2017 Generally speaking, tablet shipments will drop next year but the decline will be fairly limited” Apple expected to launch affordable iPad devices to maintain its market share Amazon made a splash in the tablet market with extremely price-friendly products in 2015 Since then, Amazon’s tablet shipments rose sharply for two consecutive years, and its competitors have also shifted their focus on low-price models “To narrow Amazon’s lead in this particular segment, Apple will be introducing a more affordable 97-inch iPad device in the first quarter of 2017,” said Wang “While this low-price model is expected to be the main driver of iPad shipments for the entire year, whether it will be a hit with consumers remains to be seen” Another significant trend in next year’s tablet market will be the large increase in device size TrendForce forecasts that over 30% of tablets shipped worldwide in 2017 will be in the 10-inch and greater size segment The 10X-inch segment in particular will see a noticeable expansion in shipment share mainly because the leading brand Apple will also be launching a new 105-inch iPad device next year Samsung too has adjusted its product strategy and reinserted the 101-inch size category into its tablet offerings Besides Apple and Samsung, other branded vendors are very active in the large-size segment as well because product margins of small-size tablets are being eroded by the intense price competition

Press Releases
TrendForce Projects Global Notebook Shipments to Drop 4.5% Annually in 2017

2016/11/16

Telecommunications / Display / Consumer Electronics

Global notebook shipments for 2016 is estimated to decline by 4% compared with the prior year to around 1579 million units, reports global research firm TrendForce Notebook sales this year have been constrained by rising prices and supply shortages in the component markets Global notebook shipments for 2017 are projected to total 1507 million units, representing an annual decline of 45% Notebook shipments will continue to fall next year as the LCD panel market experiences a structural supply shortage “Global notebook shipments have been on a slide for two consecutive years starting in 2015,” said TrendForce notebook analyst Anita Wang “The structural supply shortage in the LCD panel market will contribute to further decline in notebook shipments during 2017” Wang pointed out that shipments of HD resolution (1366 x 768), Twisted Nematic (TN) panels for mainstream-size notebook displays will decrease by 10% between 2016 and 2017 “Branded notebook vendors will release more new models featuring FHD resolution (1920 x 1080) display,” Wang added “However, selling more FHD models to offset the lack of supply for HD models may not be a viable strategy First, FHD LCD panels cost much higher than HD counterparts Moreover, notebooks that are equipped with 8GB of RAM and a FHD display belong to the high-end premium category, according to Microsoft’s current formula for Windows license fee Higher hardware specifications will lead to a significant rise in that notebook’s OS license fee, so branded vendors will have difficulty in promoting notebooks with FHD displays” There are obstacles to raising the penetration rate of FHD displays among notebooks in 2017 TrendForce estimates that 28% of the notebooks shipped this year worldwide will have FHD or better displays This is a significant increase in shipment share compared with 2015 However, high prices for FHD panels will limit the penetration of FHD notebook displays Using 156-inch LCD panel as an example, prices of FHD TN panels are 15~20% higher than prices of HD counterparts Prices of 156-inch FHD, In-Plane Switching (IPS) panels are at least 50%, or even 100% higher in some cases, compared with prices of HD TN panels of the same size Branded notebook vendors therefore will be hard pressed in using FHD models as replacement products for the low-end segment of the market If branded vendors decide to expand and promote their mid-range and high-end offerings, there is also the problem of increases in Windows license fee Half of the branded notebooks currently available on the market carry 8GB of RAM Based on Microsoft’s formula, a FHD display plus 8GB of RAM will lead to a large hike in Windows license fee “Unless prices of FHD panels drop sharply or Microsoft change its license fee formula, the share of FHD models in next year’s global notebook shipments will reach just 34~35%, translating to a small increase of just 6~7 percentage points compared with the prior year,” Wang noted Looking at the notebook OS market, Wang also pointed out that Chrome OS will continue to grow in market share during 2017 “Google does not charge a license fee for Chrome OS,” said Wang “And its integration with Android apps will help generate interests and demand for Chromebook devices” Mac OS is expected to hold 8% of the notebook OS market next year as it benefits from shipments of the latest MacBook Pro devices Furthermore, Apple will unlikely experience notebook panel shortage in the future because the brand is a major client of panel makers The market share of Microsoft Windows, by contrast, will keep contracting in 2017 as other branded notebook vendors face tight panel supply

Press Releases
TrendForce Reports 2016 Chromebook Shipments Exceed Expectations with Annual Growth Projected Around 30~40%

2016/10/05

Consumer Electronics

Notebook shipments worldwide for 2016 are projected around 156 million units, down 51% from 2015, according to the latest report from the global market research firm TrendForce Chromebook shipments, however, has been expanding against the general trend of decline and are projected to achieve an impressive annual growth of 30~40%, totaling over 10 million units “Price has been a major factor behind the stronger-than-expected growth of Chromebook shipments this year,” said TrendForce notebook analyst Anita Wang “The notebook market remained in a slump through the first half of 2016 Struggling sales of higher-end models compelled branded notebook vendors to promote the lower-priced Chromebook products to gain market shares during the period Another important factor is Microsoft’s attempt to raise license fees for Windows This encouraged notebook vendors to shift some their sales focus to Chromebooks, which feature a royalty-free operating system” Wang also pointed out that the Chromebook market has attracted a much larger group of device vendors beyond the major players in the traditional PC industry “As Chromebooks gain tractions with consumers, even appliance makers such as China’s Haier and Hisense are entering the market,” noted Wang “New entrants with their versions of Chromebook products further contribute to the overall shipment increase” US-based Dell and HP are expected to come in first and second place in the global Chromebook shipment ranking for 2016 with their estimated market shares at 27% and 22%, respectively Since the US is the main market for Chromebooks, Dell and HP are in a commanding position Lenovo has dramatically expanded its Chromebook shipments by launching numerous new Chromebook models and adding new sales channels for them in the consumer market The Chinese vendor will take third place in this year’s Chromebook shipment ranking with a whopping annual growth rate of 159% Lenovo’s Chromebook market share worldwide is also projected around 18% After topping the Chromebook shipment ranking in 2014, Acer ceded a substantial portion of the market to the more aggressive Dell and fell to second place in the ranking in 2015 The Taiwanese vendors is expected to drop further to fourth place in 2016 with a remaining worldwide market share of just 14% “Besides having a remarkable shipment record this year, Chromebook is anticipated to capture a part of the education market in the near future as Google integrates Chrome OS with Android apps,” Wang added “However, there is still the challenge of transitioning the Chromebook hardware from the traditional notebook design to the 2-in-1 form factor that features a touchscreen for Android apps Developing the ideal Chromebook while keeping costs down will take some time” Global market research firm TrendForce will be holding IT Industry Forecast for 2017 at National Taiwan University Hospital (NTUH) International Convention Center in Taipei on November 10, 2016 For details on the conference’s agenda and registration please visit http://seminartrendforcecom/TRI/AnnualForecast2016/TW/english/ or contact us via telephone or email for more information

Press Releases
TrendForce Says Worldwide Notebook Shipments in First Half of 2016 Totaled 74.18 Million Units; Weak Second Half Expected Despite Peak Season

2016/08/10

Consumer Electronics

Worldwide notebook shipments for the first half of 2016 fell just 4% year on year to 7418 million units, according to global research firm TrendForce Channel inventories returned to a healthy level in the second quarter At the same time, there was a significant increase in stock-up demand due to arrivals of new notebook products and preparations for back-to-school sales in September These factors led to an above-expected shipment results “Notebook sales usually enter the peak period during the last six months of the year,” said TrendForce notebook analyst Anita Wang “For this year’s second half, however, branded notebook vendors will be facing shortages and price hikes for numerous key components This will create pressure that limits their abilities to promote their products For instance, South Korean panel makers have announced that they will be scaling back or ceasing the production of high-definition twisted nematic LCD panels (HD TN panels) These panels are used in the displays of mainstream notebook products, and their prices are now in an upswing on account of the suppliers’ plans Additionally, prices of both DRAM and NAND Flash have gone up entering the third quarter Rising component costs will constrain the sales momentum of notebooks, resulting in an unavoidable decline in annual notebook shipments” TrendForce’s projection for the second half of 2016 indicates that notebook shipments during the traditional peak sales season may be weaker than expected The ratio between shipment volumes of the first and second half of the year will be 47:53 Lenovo was No 1 in half-year shipment ranking while Apple posted a 303% sequential increase in MacBook shipments for second quarter Lenovo registered two consecutive quarters of strong notebook shipments and was able to narrowly surpass HP to clinch first place in the half-year ranking The Chinese brand shipped 1615 million units during the first six months of the year on account of tremendous sales results in Americas and Asia Pacific in the second quarter HP was No 2 in the ranking with 158 million units shipped for this year’s first half Despite posting a 179% sequential growth in the second quarter, HP was unable to catch up to Lenovo as its first-quarter shipments were too low “HP will have an advantage over Lenovo in the US and European markets during the second half of the year, so the brand has a chance to become the top vendor again based on annual shipments,” said Wang Dell took third place in the ranking with a year-on-year growth rate of 111% for its half-year shipments The market launch of new Chromebook products helped Dell to almost double its Chromebook shipments in the second quarter This in turn contributed to the growth of the brand’s total notebook shipments ASUS kept up its quarterly notebook shipments to around 4 million units for the first half of 2016 and has remained as the fourth-largest brand worldwide by shipments  Since ASUS’s strategy focuses on raising product margins, models with full high-definition (FHD) displays now account for about 30% of the brand’s total notebook shipments FHD penetration rates in HP’s and Lenovo’s shipments are lower by contrast Apple’s MacBook shipments in the second quarter were up 303% versus the first quarter, placing the brand on the fifth spot of the half-year ranking This shipment surge was generated by the release of an upgraded 12-inch model of the latest MacBook TrendForce expects MacBook shipments to register sequential growth in the third and fourth quarter because Apple will also be releasing new products for both periods Acer’s second-quarter notebook shipments rose 191% sequentially due to returning stock-up demands from channels Still, the Taiwanese brand lagged behind Apple in growth momentum and had to settle for sixth place in the half-year shipment ranking “The tightening of HD TN panel supply in the second half of the year will have a serious impact on Acer’s shipments because models with HD TN panels currently make up nearly 90% of the brand’s total shipments,” added Wang

Press Releases
TrendForce Reports Second-Quarter Tablet Shipments Fell 4.8% but Lenovo and Huawei Posted Growth Despite Headwinds

2016/07/28

Consumer Electronics

The latest report from the global market research firm TrendForce, finds that worldwide tablet shipments for this second quarter totaled 3354 million units, representing a quarterly drop of 48% and a year-on-year decline of 88% “Tablet shipments continued to fall in the second quarter because there were few product launches that could boost sales and promotional activities were slacking in general,” said TrendForce notebook analyst Anita Wang “Many established brands including Apple and Samsung have scaled back the resources for their tablet lines as demand remains weak Furthermore, margins of tablets are being squeezed because the market demand has shifted to products with bargain prices Looking ahead, TrendForce anticipates that the tablet market may encounter its first-ever quarterly decline for third-quarter shipments Amazon’s low-priced tablets remained hot while the iPad Pro series was ineffective in boosting Apple’s iPad shipments Apple retained its top position in the quarterly ranking with 995 million units shipped This figure translates to a 29% dip from the first quarter and a 9% drop from a year ago “The lack of changes in appearance and high prices work against the iPad Pro series Consumers do not see these devices as a good bargain The 129-inch iPad Pro maintained strong sales momentum for two quarters, while the 97-inch model lost its luster after just one quarter since its release On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag” Samsung’s tablet shipments in the second quarter totaled 6 million units, amounting to a 73% fall from the previous quarter and a steep 239% decline from a year ago Samsung does not have many new tablets for release this year While the South Korean brand has offered models with AMOLED screens, these products were too expensive and did not have other unique design features that can help them further differentiate themselves TrendForce expects Samsung’s quarterly tablet shipments to be on a steady slide this year Despite market headwinds, Lenovo increased its tablet shipments by 91% compared with the first quarter to 24 million units This result also allowed the Chinese brand to overtake Amazon and took the third spot in the ranking “Whereas tablet leaders Apple and Samsung have scaled back resources to develop products and markets, Lenovo continues to expand its tablet business,” said Wang “Through promotional activities, Lenovo raised its shipments in Europe and North America during the second quarter” Amazon’s tablet shipments in the second quarter remained constant with the previous quarter, arriving at 22 million units Even though Lenovo pushed Amazon down a spot in the shipment ranking, Amazon still saw a soaring year-on-year growth that reached 357% With low-priced products, Amazon was able to expand its shipments during the first half of this year and maintained high year-on-year growth rates for the quarterly results TrendForce’s latest analysis indicates that Amazon’s tablet shipments for 2016 may hit 10 million units, depending on the holiday sales performance in the fourth quarter Huawei also grew its tablet shipments against market headwinds by 10% over the prior quarter to 22 million units, on par with Amazon in the ranking Huawei’s exceptional performance in the second quarter was based on the strategy of releasing a variety of models in great quantities The Chinese brand has succeeded in expanding into the emerging markets and carved out a presence in Japan as well

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